Jack and The Horehound Factory

The Dead Weather have pulled straight from the pages of Roald Dahl’s classic Charlie and the Chocolate Factory for the latest promotion of their debut album Horehound.  Jack White and crew have placed photo booth strips in six US copies of Horehound.

The winners will receive an all expenses paid trip to tour Jack’s factory, Third Man Records in Nashville, TN.  The winners are given round trip airfare, two night hotel accommodation, and ground transportation.  The winners are also allowed a plus one for the duration of the trip.  The last chance to redeem is August 15th.

This is a really cool promotion that pushes physical sales, a value addition for those who actually step out and purchase, and a once in a lifetime chance to tour a music mecca and a top artist’s recording studio for roughly $18.99.